Groupe Pratique

Automated content services for publishers

Guillaume Desombre


Groupe Pratique is the leader of 'Internet-for-the-every-day-life' services in France.
Groupe Pratique brings together a broad offering of websites dedicated to users' daily life, including:
  •, the practical guide to daily life, more than 20k articles published, letters and models to answer all the questions of Internet users
  •, 2nd directory of France, 30M of data, all the coordinates of the pros and the private individuals
  •, reference site for flea markets ads. An agenda, maps and newsletters to know everything about events in local life.
  •, the leading site for self-construction and renovation, a YouTube channel with 50K subscribers. More than 500k views each month.
  •, more than 1M problems solved every month. An essential site for the happiness of the handymen.
  •, tutorials, tips and practical advice in video. Over 320k YouTube subscribers and 4M tips shared each month
It serves 10 million visitors monthly and provides them with information, advice & tips, Q&A, contact numbers of professionals next to home and DIY videos. It forwards their queries to craftsmen & professionals.
Groupe Pratique muscles up its offering by bringing high value content services for publishers, including:
  • LabSense, astounding artificial intelligence solutions, capable of producing original and effective texts at attractive costs and quality levels never before achieved.
  • Archipelago Publishing (Brand Content), editorial or video content, to enrich your sites, your advertising actions or animate your communities.
  • Native Advertising, through our media properties, spread your message by targeting the communities and moments of life that truly enhance your products.

Newfund Investor: Patrick Malka