Groupe Pratique

Automated content services for publishers
Guillaume Desombre - CEO @ Groupe Pratique
Guillaume Desombre
CEO
Groupe Pratique is the leader of 'Internet-for-the-every-day-life' services in France.
 
Groupe Pratique brings together a broad offering of wesites dedicated to users' daily life, including:
  • pratique.fr, the practical guide to daily life, more than 20k articles published, letters and models to answer all the questions of Internet users
  • 118000.fr, 2nd directory of France, 30M of data, all the coordinates of the pros and the private individuals
  • info-brocantes.com, reference site for flea markets ads. An agenda, maps and newsletters to know everything about events in local life.
  • maison-construction.fr, the leading site for self-construction and renovation, a YouTube channel with 50K subscribers. More than 500k views each month.
  • Bricoleursdudimanche.com, more than 1M problems solved every month. An essential site for the happiness of the handymen.
  • Pratiks.com, tutorials, tips and practical advice in video. Over 320k YouTube subscribers and 4M tips shared each month
It serves 10 million visitors monthly and provides them with information, advice & tips, Q&A, contact numbers of professionals next to home and DIY videos. It forwards their queries to craftsmen & professionals.
 
In 2018, Groupe Pratique now muscles up its offering by bringing high value content services for publishers, including:
  • LabSense, astounding artificial intelligence solutions, capable of producing original and effective texts at attractive costs and quality levels never before achieved.
  • Archipelago Publishing (Brand Content), editorial or video content, to enrich your sites, your advertising actions or animate your communities.
  • Native Advertising, through our media properties, spread your message by targeting the communities and moments of life that truly enhance your products.