Saas-enabled marketplace for beauty professionals
September 2020 : Flexy & LeCiseau merge to become Kiute
The two startups have developed strong complementary expertise in the BeautyTech sector: Flexy is the leader in SaaS salon management software dedicated to beauty professionals and LeCiseau is the leading online booking platform for hair salons in France.
Post-merger Kiute serves 10,000 salons (5,500 beauty salons + 4,500 hairdressing salons) and 250,000 online bookings per month. Kiute is France's digital beauty market leader.
The biggest challenge for salons is to retain existing customers while attracting new ones. Salons have suffered a 30% drop in attendance over the last 10 years. On average 40% of a hairdresser's calendar are free, Tuesday afternoons for instance are a well known lull period for industry professionals. Kiute's digital proposal is a solid answer to these problems: a salon sees its turnover increase by 25% when using the Kiute Pro software (ex-Flexy) while the Kiute reservation platform (ex Le Ciseau) enables it to attract 25 new customers per month.
The company is based in Paris.
Newfund investor: François Véron